Small businesses aren’t just part of New Haven’s economy — they are the economy.
Buying local means investing in equity, creativity, and resilience. It’s how we ensure New Haven’s economy reflects the richness of its people — and how every organization, from anchor institutions to small businesses, can play a role in shaping a thriving, inclusive city.
BUY NEW HAVEN is a multifaceted program aimed at creating a more equitable economic landscape in New Haven by empowering local, diverse, and small businesses.
66% of New Haven’s businesses earn $500,000 or less per year.
BUY NEW HAVEN is an initiative designed to make local purchasing simple, strategic, and impactful. At its core, the program helps organizations and individuals shift everyday spending into investments that strengthen New Haven’s businesses, workforce, and community wealth.
Every year, millions of dollars flow through procurement decisions in our region. When those dollars are directed to local firms—whether a neighborhood supplier, a creative studio, or a service provider—they stay here, fueling growth, creating jobs, and reinforcing the fabric of our city. Procurement becomes more than a transaction; it becomes a commitment to the success of New Haven’s entrepreneurs and enterprises.
We know that systemic barriers often make it difficult to connect with local vendors, even for those eager to buy local. That’s why Buy New Haven provides clear strategies, practical tools, and accessible guides to help organizations of all sizes navigate the process. From step‑by‑step procurement toolkits to curated vendor resources, we’re bridging the gap between intention and action.
This is more than an initiative—it’s a movement to reimagine how we spend, invest, and grow. Explore our guides, join the effort, and be part of shaping an inclusive, resilient New Haven economy.
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BUY NEW HAVEN Purchasing Guides provide roadmaps that empower institutions to prioritize local spending while ensuring local, small businesses are "contract-ready" and equipped with the high-level skills necessary to execute institutional-scale opportunities.
These free resources offer inclusive, practical strategies to source local goods and services, making the purchasing process approachable for organizations of any size. By utilizing these guides, your organization transforms everyday purchasing into a powerful act of economic community support. When you BUY NEW HAVEN, we all win.